Qualifications

Bob Reynolds is a veteran of business and economic research with an extensive background in business, finance, planning, and litigation support.  His qualifications combine academic skills, business experience, and an easy-to-understand written and oral communication style.

Reynolds Economics -- 1987 to Present

Marketing, planning, business, economic, financial, and litigation consulting.  Food, consumer products, and agricultural businesses. Marketing and promotion. Strategic and financial planning.  Market research.  Mergers and acquisitions.  Marketing information technology.  Expert analysis and testimony.

Winegrowers of California -- 1985 to 1988

Chief Executive Officer for a state-wide, 6500 member, wine and winegrape marketing and promotional association.  Planned and implemented a $9 mil. marketing, promotion, education, research, and legislative program.  Responsible for program, finance, organization and administration.  Reported to Executive Committee and Board of producers and vintners.

Safeway Stores, Inc.  -- 1971 to 1985

Director, Corporate Planning -- 1983 to 1985
Directed corporate strategic and financial planning for world's largest grocery retailer, $20 bil. sales.  Acquisition and financial analyses.  Developed competitor database.  Managed $600 mil. capital budget.  Reported to Chairman of Board and Executive Vice-President.

Coordinator, Strategic Planning -- 1980 to 1983
Developed and implemented strategic planning.  Managed and redirected market research.  Performed multi-million dollar strategic studies and financial analyses.  Provided litigation support.

Economist, Senior Economist, Manager - Economics Dept. -- 1971 to 1980
Performed economic analyses and forecasts.  Led Safeway trade association and government agency representation.  Managed large-scale litigation support.

Other

St. Mary's College of California:  Visiting Scholar -- 2002 to Present

Department of Justice, State of California:  Antitrust Economist -- 1970 to 1971
Performed economic and statistical analyses in support of major litigation.  Prepared damage studies.  Supervised consultants.

General Foods Corporation:  Commodity Analyst -- 1967 to 1970
Performed price analyses, forecasting, and product sourcing for a $500 mil. corporate-level food commodity purchasing operation.

Education

University of California, Davis:  BS ('66) and MS ('67), Agricultural Economics,
Phi Beta Kappa.

Reynolds Economics

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